- Reduces the use of keyboard.
- Allows to know user intention.
- User can think of desires instead of keywords.
- Resembles way people think about product.
- Changes searching to real navigation.
- Makes advertising more direct.
- Allows correction of results.
- Is flexible and interactive.

E-commerce is an application of innovation4information for the electronic commerce. It extends the traditional text based product search by using optional graphical bars.

When the user enters text describing the product, a set of graphical bars is automatically displayed. Each bar represents an important product feature, allowing the customer to quickly correct each of them. The user then finds the exact product he was looking for, without having to think of countless keywords for the search.

Using graphical bars allows the user to express his real intentions when searching, and the system finds the product that better matches this intention.

Technology matches high level desires with the product, hiding complicated unnecessary details.