- Reduces the use of keyboard.
- Allows to know user intention.
- User can think of desires instead of keywords.
- Resembles way people think about product.
- Changes searching to real navigation.
- Makes advertising more direct.
- Allows correction of results.
- Is flexible and interactive.

Media Player is an application of our technology for the media industry. We extend multimedia applications, music portals and video collections with a graphical based search.

When the text of the query is entered, the technology automatically selects the most relevant graphical bars representing features of the media. Using a graphical slider the user can fine-tune each of the parameters.

Additional community building components allow quick matching of users according to their searches and the public profile created using the same graphical bars.

Technology matches general mood of the person, hiding complicated unnecessary details such as song names, titles etc.